Tiger Beer: Re branded Light Signs
The brief:
Tiger Beer is a popular Singaporean brand that has become word-renowned as one of the best beers in the world. As part of a corporate rebranding initiative, Tiger Beer launched an exercise to change the light signs at all point-of sales premises.
The hallenge:
To design and fabricate a light sign that could be deployed both indoors and outdoors, featuring the new 3-dimensional Tiger Beer logo.
The Result:
The brief:
Tiger Beer is a popular Singaporean brand that has become word-renowned as one of the best beers in the world. As part of a corporate rebranding initiative, Tiger Beer launched an exercise to change the light signs at all point-of sales premises.
The hallenge:
To design and fabricate a light sign that could be deployed both indoors and outdoors, featuring the new 3-dimensional Tiger Beer logo.
The Result:
Picture 1: Badge
Picture 2: Portrait
Picture 3: Landscape
The Process:
Besides keeping in mind that the light signs had to be weather-proof, Red Pod also wanted the new designs to look more contemporary. Working within a tight budget and production timeline, we managed to reproduce the 3-dimensional effect of the new Tiger Beer logo accurately ? something that our competitors could not achieve. With major revisions to the original blueprints provided by the clients and using new manufacturing techniques, Red Pod produced the light signs that we subsequently deployed worldwide.
