RED POD (CHINA) CO LTD.

Green for Generations

2008-9-8 15:23:51

DHL

DHL: China's First


The Brief:
DHL wanted to increase brand awareness and foster closer ties with companies that had business in China by launching a B2B marketing campaign called 'China First'.


The Challenge:
To develop a series of meaningful gifts that will give DHL top-of-mind recall with businesses that require courier service to and from China.


The Result:

Picture 1: DHL Letterhead, Postcard and Keycard designs



The Process:
Red Pod conceptualized the Chinese compass idea to synergize with the ?China's First theme. The product was well received by the clients and was eventually sent to companies around the world.

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