Microsoft: Trustworthy Computing Direct Mail Initiative

Microsoft: Trustworthy Computing Direct Mail Initiative

The Brief:
As part of their 'Trustworthy Computing' marketing campaign, Microsoft initiated a direct mailing program where customers will receive a CD containing the latest Windows security patches by mail.

The Challenge:
To propose a series of packaged premiums for the direct mailing programs. The overall weight and dimension of the overall package had to be optimal for the delivery via mail.

The Result:

Picture 1: Microsoft Lock

The Process:
Paying particular attention to size and weight restrictions, Red Pod proposed including a combination luggage lock as part of the direct mailer. This was also a very suitable item since the project revolved around 'security'. The design of the direct mailer consisted of an A5-size folder that contained the lock, the security CDs and brochures. The direct mailers were very well received by the customers. The clients were so pleased with the results that they have decided to replicate the direct mailers for the other non-English version of Windows.

RED POD (CHINA) CO LTD.

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2008-9-8 15:28:24

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